Mastering Market Entry: USA Book

Is the US Market the Missing Piece for Your European Business?

Are Frustrating Legal Barriers and Cultural Missteps Derailing Your US Expansion? Get the Answers to Your US Market Entry Questions.

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LEGAL ADVICE

MASTER US MARKET ENTRY

TRANSATLANTIC & CROSS-BORDER GUIDANCE

The Untold Truth About US Expansion: What Every European Business Needs to Know

You’ve built a European business through hard work and sound strategy - now, you’re ready to scale by bringing your products or services to US customers and consumers.

But as prepared as you may feel back home, America’s business and legal landscape can quickly put a STOP to your expansion plans:

Costly mistakes dealing with a legal system you may not be familiar with.

Strange “common laws” that could expose your company to potential liability and risk you never accounted for.

And combining this with a lack of market knowledge and significant investment on the line…

One thing is for certain - you need a proven strategy to Mastering Market Entry: USA.

My name is Manny Schoenhuber - I am a lawyer born and raised in Europe who helps European companies expand into the USA.

I always aim to help my European clients grow their business in the US and hope to build long-term relationships as their lawyer and trusted advisor.

Crack the Code to Potential Growth in the United States

As a US-educated and Texas-based attorney with European roots, I understand the cultural, societal, and organizational similarities as well as differences between Europe and the United States.
To date, I’ve supported companies and investors from Germany, Austria, Switzerland, The Netherlands, Belgium, Denmark, Sweden, Turkey, France, Poland, Slovenia, Estonia, Lithuania, Croatia, England, Italy, Portugal, and Spain.
And as a former professional soccer goalkeeper and collegiate athlete, I understand the importance of being a team player.
This is why I connect you with business partners in the US for your expansion, in addition to the legal and counseling services I provide.

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Here’s How I Can Help

  • Full-service and hands-on legal support with market entry, contract negotiations and drafting, litigation, and dispute resolution.
  • Receive an in-depth understanding of state-by-state differences in regulations and the US "common law” environment to minimize potential liability risks.

By leveraging my firm's full-service legal guidance, the most daunting aspects of entering the US market could become your competitive advantage.

Take The First Step - Let’s Chat

Trusted Legal Advice for European Companies in the US

Erin McKelvey, President & CEO European American Chamber of Commerce Texas

Mastering Market Entry: USA provides European companies and investors with proven American market-entry mastery. Manny Schoenhuber has written a playbook for European business leaders to follow, showing them how to go about setting up their business to break into the US without making a cultural misstep. 5 stars.

Matthias Hoffmann, President & CEO German American Chamber of Commerce of the Southern U.S., Inc.

In Mastering Market Entry: USA, Manny Schoenhuber hails the European mid-market businessperson as a “hidden champion”—someone who has what it takes to succeed, but who hasn’t yet embarked upon the process of entering the US market. This guidebook to transacting Transatlantic business is a critically important resource for every European company and can enable your company's success stateside—don't overlook it!

Morten Siem Lynge, Consul General & Head of Energy North America Consulate General of Denmark – Houston

European companies often consider taking their operations into the US, but the up-front costs make them hesitant to make a commitment. Hesitation, we all know, is a recipe for business failure. Mastering Market Entry: USA should make you bold again. You see, now, how the US is an ideal market for you. International expansion will help hedge you against business risk. Thanks to Manny Schoenhuber’s guidance, you should eagerly anticipate significant growth.

Patrick Schoenowski, Consultant for Economic Policy Deutscher Mittelstands-Bund (DMB) e.V.(German Mittelstand Association)

Manny Schoenhuber points out that since the US market is capitalistic and customer-based, it can be something of a safe haven for the experienced businessperson. Once one invests in the US business world, the potential for significant return on that investment is quite high. Mastering Market Entry: USA is a primer into diving into the US’s all-the-time-growth market model in such a way that one enjoys the process while reaping the rewards that fuel the American Dream.

Irene Lack-Hageneder, Commercial Attaché and Head of Advantage Austria Washington, DC

Don’t let any lack of knowledge inhibit your company’s growth. Mastering Market Entry: USA comes at the perfect time. It gives you a step-by-step process that eases some of your burdens of responsibility while preparing you for the American experience.

André Pantel, Managing Director German-American Lawyers’ Association (DAJV)

Mastering Market Entry: USA convinces European companies that they can be a player in the US marketplace. Although many Europeans have serious misgivings about the prospect, they should follow Manny Schoenhuber’s advice and complete the market entry journey. Reach out to your service providers and discuss Manny’s strategies at length. Manny is available to be a lawyer on your team when you take your business to the US.

A Former Soccer Pro Can Help Unlock Potential Growth in the World's Most Lucrative Market

Expanding to the USA is an unpredictable game.

With so many moving pieces, it helps to have a guide on your side who speaks the language and and knows Your culture.

As a fellow European, I navigate the cultural and legal complexities of the US marketplace every day. My mission is to help European companies and investors succeed in the United States.

Now I want to create a custom expansion game plan for you, too.

Let's get in touch, and we'll pinpoint how I can help accelerate your journey to Mastering Market Entry: USA.

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Frequently Asked Questions

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
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