About
Manny Schoenhuber
Transatlantic Legal Advisor & Market Entry Specialist
Born and raised in Germany and now based in the United States, Manny Schoenhuber serves as a trusted legal and strategic bridge between European ambition and American market opportunity.
As an attorney specializing in cross-border expansion, Manny advises European investors, entrepreneurs, and mid-market companies navigating the complex U.S. legal and regulatory landscape. With deep roots in both European business culture and the American legal system, he provides clients with the structural clarity, risk mitigation, and strategic direction required to establish a sustainable stateside footprint.
Manny is the author of:
Mastering Market Entry: USA – The European’s Guide to Making It BIG in America“
A Bicultural Approach to Transatlantic Law
Succeeding in the U.S. market requires more than traditional legal compliance. It requires a partner who speaks both languages, literally and culturally. Manny specializes in translating complex U.S. common law principles into actionable strategies for European executives, particularly those from the DACH region (Germany, Austria, Switzerland), the Nordics, and Western Europe.
By aligning European corporate objectives with U.S. federal and state-specific frameworks, he helps Mittelstand enterprises and growth-stage companies transform regulatory hurdles into distinct competitive advantages.
From Elite Athletics to Corporate Risk Mitigation
Before establishing his career in law, Manny operated at the highest tier of competitive sports as a professional soccer goalkeeper. This background fundamentally shapes his approach to legal counsel today.
In elite athletics, success relies on discipline, rapid tactical execution, and flawless team coordination. In the legal arena, Manny applies that same defensive mindset to corporate expansion: anticipating structural liabilities before they impact operations, protecting the core enterprise from litigation risks, and serving as a high-performance legal partner on his clients’ executive teams.
Author, Speaker, and Institutional Voice
Manny is a recognized thought leader in transatlantic legal and market entry strategy. He leverages his dual-perspective expertise across multiple platforms to provide European businesses with the foundational knowledge they need to scale safely:
The Book: Author of Mastering Market Entry: USA, a comprehensive legal and operational playbook designed specifically for European business leaders entering the American marketplace.
The Podcast: Host of Transatlantic Titans, a premier business podcast featuring deep-dive interviews, financial strategies, and tactical case studies from Europeans making it BIG in America.
Seminars: A frequent speaker and presenter, delivering specialized seminars on the U.S. legal system and corporate compliance to trade associations, chambers of commerce, and international legal ministries.
