Mastering Market Entry: USA Book
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Recognition and Accolades

  • Texas Rising Star, Super Lawyers by Thomson Reuters, 2022-2024
  • Lawdragon 500 X – The Next Generation – Global Business Advisor, inc. Litigation, 2023-2024

About Manny

Manny Schoenhuber is an attorney for European investors, companies, and their subsidiaries in the United States. He acts as their outside general counsel and provides full-service legal support. As a passionate advocate for a strong EU–US partnership, Manny helps European companies and investors succeed in the US. His services include market entry, international law and trade, cross-border transactions, litigation, and dispute resolution. Manny is a former professional football (soccer) goalkeeper, born and raised in Germany, educated in the United States, and based in Texas. Manny serves as the Vice President of the Board of the European American Chamber of Commerce Texas.

Manny is the author of “Mastering Market Entry: USA – The European’s Guide to Making It BIG in America“

Trusted Legal Advice for European Companies in the US

Erin McKelvey, President & CEO European American Chamber of Commerce Texas

Mastering Market Entry: USA provides European companies and investors with proven American market-entry mastery. Manny Schoenhuber has written a playbook for European business leaders to follow, showing them how to go about setting up their business to break into the US without making a cultural misstep. 5 stars.

Matthias Hoffmann, President & CEO German American Chamber of Commerce of the Southern U.S., Inc.

In Mastering Market Entry: USA, Manny Schoenhuber hails the European mid-market businessperson as a “hidden champion”—someone who has what it takes to succeed, but who hasn’t yet embarked upon the process of entering the US market. This guidebook to transacting Transatlantic business is a critically important resource for every European company and can enable your company's success stateside—don't overlook it!

Morten Siem Lynge, Consul General & Head of Energy North America Consulate General of Denmark – Houston

European companies often consider taking their operations into the US, but the up-front costs make them hesitant to make a commitment. Hesitation, we all know, is a recipe for business failure. Mastering Market Entry: USA should make you bold again. You see, now, how the US is an ideal market for you. International expansion will help hedge you against business risk. Thanks to Manny Schoenhuber’s guidance, you should eagerly anticipate significant growth.

Patrick Schoenowski, Consultant for Economic Policy Deutscher Mittelstands-Bund (DMB) e.V.(German Mittelstand Association)

Manny Schoenhuber points out that since the US market is capitalistic and customer-based, it can be something of a safe haven for the experienced businessperson. Once one invests in the US business world, the potential for significant return on that investment is quite high. Mastering Market Entry: USA is a primer into diving into the US’s all-the-time-growth market model in such a way that one enjoys the process while reaping the rewards that fuel the American Dream.

Irene Lack-Hageneder, Commercial Attaché and Head of Advantage Austria Washington, DC

Don’t let any lack of knowledge inhibit your company’s growth. Mastering Market Entry: USA comes at the perfect time. It gives you a step-by-step process that eases some of your burdens of responsibility while preparing you for the American experience.

André Pantel, Managing Director German-American Lawyers’ Association (DAJV)

Mastering Market Entry: USA convinces European companies that they can be a player in the US marketplace. Although many Europeans have serious misgivings about the prospect, they should follow Manny Schoenhuber’s advice and complete the market entry journey. Reach out to your service providers and discuss Manny’s strategies at length. Manny is available to be a lawyer on your team when you take your business to the US.

Frequently Asked Questions

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
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